Financially strong company ratings

Our number one investment is in your future

Financial protection — from a truly grounded company

While we make buying life insurance a fast and simple process that can take as little as 20 minutes, we take the promise we make to you for the next 10-40 years very seriously. We are the #2 provider of individual term life insurance in the US and are one of the most financially sound carriers, which means we’ll be there for you and your family when you need us most.1

What the world’s financial experts say about us

We continue to receive high ratings from three of the world’s most highly-regarded independent financial and insurance rating companies.

A

Excellent Rating AM Best
Like a consumer credit rating agency, AM Best is another independent firm that measures an insurance company’s ability to pay claims and meet other financial responsibilities.
Updated on March 13, 2026

A+

Strong Rating Fitch

Fitch analyzes a company’s financial strength and ability to repay debt without concern. They provide an important service that protects lenders, borrowers, and especially consumers in the insurance industry.
Updated on February 4, 2026

A

Strong Rating S&P

 

S&P analyzes a company’s financial strength and ability to repay debt without concern. They provide an important service that protects lenders, borrowers, and especially consumers in the insurance industry.
Updated on January 27, 2026

Financially strong company ratings

Our number one investment is in your future

With financial strength comes consumer trust

1.8M customers
We’re proud of the over 1.6 million of policyholders2 and over 200,000 annuitants2 counting on us to help provide financial security for the people they care about most. But our goal is to help protect the more than 100 million Americans who are uninsured or underinsured today.

New coverage ranks us #2
Banner Life and William Penn ranked as the number two provider of individual term life insurance in the US1, issuing more than $202 billion in new coverage.2 We also issued approximately $1.76 billion in new annuity contracts.2

Over $17 billion in assets
Another testament to our financial strength, Banner Life and William Penn have about $17B in assets.3

 

  • 2025 LIMRA US Retail Individual Life Insurance Sales by Channel
  • Year-end 2025
  • IFRS year-end 2025

Will we be around in 40 years?

Our strength is your financial security. With our long history of sustainability and expertise, you can be assured that we'll be here when you need us most.