We’re committed to advancing life insurance technology that provides faster cycle times and demands less from your clients up front.
Why choose Banner Life family of companies?
Digital platform
Our end-to-end Horizon Experience saves paper and paperwork while giving you flexibility to send applications on your own schedule in as little as a few minutes—optimized for mobile devices.
Innovation, automation, and data science allow for accelerated underwriting decisions that could get your clients approved as soon as you hit “Submit” with no medical exams or lab work required.
The financial numbers speak for themselves. When your clients are covered by a Banner Life family of companies' policy, we will be here when they need us, and we will deliver on our financial promises.
Competitive pricing
We believe term life insurance should provide affordable financial security for all clients who want it. Offering the greatest amount of coverage at a highly competitive price is our commitment to your clients.
Strong leadership
The stability at the top of our organization sets the standard for our entire staff. They provide the encouragement and incentive for each member of our Banner Life family of companies' team to continuously grow and become better at serving our industry, distribution partners, and customers.
Social responsibility
Our passion for helping people and communities stretches beyond financial protection. We give back through volunteer fundraising, scholarships, and charities—including Boys & Girls Club, Special Olympics of Maryland, American Foundation for Suicide Prevent
Financial strength
1.8M
U.S. policyholders
$132B
in new coverage issued
$13B
in assets
$803B
of coverage in force
Financial health and stability
As the #2 U.S. brokerage term life insurance provider based on new coverage, we pay more than $1B in claims every year to more than 4,200 families and businesses across the country.1
Reinvesting in communities
We are taking financial action to tackle climate change, rethinking retirement, and investing in long-term assets that benefit everyone from housing to renewable energy. Our investments across clean energy, housing, specialty commercial real estate, and SME (small and medium enterprises) finance create alternative assets that benefit the communities we serve.
Ranks and ratings2
You and your clients can trust our commitment to their financial protection.
Like a consumer credit rating agency, A.M. Best is another independent firm that measures an insurance company’s ability to pay claims and meet other financial responsibilities.
Fitch analyzes a company’s financial strength and ability to repay debt without concern. They provide an important service that protects lenders, borrowers, and especially consumers in the insurance industry.
S&P analyzes a company’s financial strength and ability to repay debt without concern. They provide an important service that protects lenders, borrowers, and especially consumers in the insurance industry.
A COMDEX score is a ranking composite of ratings received from A.M. Best, Standard & Poor’s, Moody’s, and Fitch. It illustrates our standing on a scale of 1 to 100, relative to other rated companies. We proudly hold one of the highest rankings in our industry.
Our leadership
With more than 250 years of combined industry experience, our executive team understands the importance of financial security, and is dedicated to simplifying the process for you and your clients.
Fred Tavan
SVP and Chief Pricing Officer
Fred Tavan
SVP and Chief Pricing Officer
Fred Tavan is Senior Vice President and Chief Pricing Officer for Banner Life Insurance Company and William Penn Life Insurance Company of New York (the Banner Life family of companies). In this role, Fred leads the organization’s actuarial, underwriting, reinsurance and data science initiatives, driving innovation and collaborating with both internal and external distribution partners. He is focused on helping transform the term life insurance marketplace to make high-value life insurance coverage accessible to as many people and families as possible.
Before joining the Banner Life family of companies, Fred served as Chief Analytics Officer and Chief Innovation Officer at Vida Capital. There, he pioneered advancements in the alternative asset class capital markets by combining actuarial science, risk management, product development, and predictive analytics, utilizing AI to revolutionize underwriting in the longevity risk space.
Previously, Fred was Chief Risk Officer and Chief Actuary at Sun Life US, as well as the global head of insurance risk and reinsurance at Sun Life Financial. He also led Sun Life’s Innovation Lab globally, accelerating innovation across the multinational financial institution.
Fred’s extensive career includes leadership roles at major insurance companies, consulting firms, and global reinsurance organizations. His diverse experience spans innovation, advanced analytics, risk management, reinsurance, mergers and acquisitions, capital management, pricing, planning, forecasting, valuation, taxation, and modeling systems. He has contributed to individual, group, and wealth management lines of business across Canadian, US, UK, and international markets.
Fred is a Fellow of the Society of Actuaries, the American Academy of Actuaries, and the Canadian Institute of Actuaries, and is also a Chartered Enterprise Risk Actuary.
Get started with the Banner Life family of companies
Our distribution network is made up of independent life brokerage general agencies (BGAs). You may already be working with an agency that represents us. A good way to get started is to call your BGA and ask if Banner Life Insurance Company and William Penn Life Insurance Company of New York is among its carriers. If we are, your BGA can provide you the documents necessary to apply for an agent/broker agreement.
If your agency does not represent the Banner Life family of companies, an alternative is to network with business associates. One of them may have an established relationship with a general agency that represents us. Talk with your colleagues to learn more about the agency and to find out who to contact regarding an appointment.
Find an agency near you
There are hundreds of agencies located across the US that represent Banner Life family of companies. Use our Find an Agency tool below to locate a brokerage general agency in your area. Simply enter your zip code and a list of contacts will be provided.
12025 LIMRA US Retail Individual Life Insurance Sales by Channel 2Ratings current as of April 2026. All ratings are subject to change.
